Be Your Best

Sometimes the Best Innovation and Creativity is to NOT…

by on Jun.15, 2017, under Blog Posts

Todd Gifford - Success Coach

Todd Gifford – Success Coach

Sometimes the Best Innovation and Creativity is to NOT…

After years and years of reading about creativity and innovation, working on becoming more creative and innovative, and speaking with some of the most successful people around who are considered to be extraordinarily creative and innovative, I have learned that sometimes the very best Innovation or breakthrough creative idea is literally NOT to try to “innovate” at all — but rather take a completely different approach.

Generally speaking, being creative and innovative, or when brainstorming with just yourself or your team, you have a fundamental assumption or belief that a “change” is necessary to get the result you are looking for, so all of your base starting points in your thinking with respect to applying all of the various creativity techniques are driven with: ‘we must find a new way’.  And, to a large extent, this is fine and productive.

However, this can also be a hindrance to highly effective thinking, creativity, and innovation.  Sometimes, the greatest innovation is something so basic, so simple, and sitting right in front of you (possibly for years), that putting your mind and a team’s mind into the fundamental state or feeling that our breakthrough idea must be “new” somehow, can overshoot what could potentially be the best idea or solution of all.

Here is a great example of what I am talking about.  Many years back, NASA, the United States’ Space exploration group, set out to solve the problem of being able to write notes on paper in space and to solve the problem of ink pens not working in space because of the different aspects of gravity when in space.  NASA spent about $100 Million in researching, brainstorming, testing, and developing the revolutionary “Anti-gravitational Pen”.  Worked great.  But Russia, another country deeply involved in the Space exploration race, who did not have as deep of pockets as NASA, and who had the same “problem” of ink pens not being able to write notes when in space, came up with an even more revolutionary idea.  They decided to use a “Pencil” instead of an ink pen.  Also worked great.  Probably the result of one small brainstorm session, if that, and maybe even just someone saying ‘hey, let’s just use a pencil instead of a pen’, and bam, problem solved.  Was the idea of using a pencil Innovative?  Breakthrough idea?  Yes and Yes.  But, definitely not what you think of as cliché “innovative” or “breakthrough creative”.  Elegant, simple, and creative — but most of all…highly effective and low cost.

A (non-)Revolutionary Method of Finding a Revolutionary New Idea/Breakthrough

To the point of tainting your creative thinking with the feeling or concept that the breakthrough idea or brainstorm must be “revolutionary”, here is a method that I personally have used and seen work tremendously for developing incredibly effective “new” ideas in many instances where all other creativity methods have not been very effective:  Look at past history and past historical data of the problem you are trying to solve.  Get as much empirical data as you can, but it must be real data, not anecdotal data.  That data can be your own, from your own company, or it can be empirical data that has been researched and known to be factual.  The data you are looking at should simply be the ‘situational fact data’ that documents the problem you are trying to solve being solved AND not being solved.  Note the data you are looking at does not tell you why the problem you are trying to solve was solved and includes situations where the problem was not solved, but also includes data/situations where the problem was solved.  So, for example, if you are trying figure out how to solve a quality problem that is reoccurring in the field, you would get a hold of all the data, going as far back as possible of every instance that problem occurred AND every instance where the problem did not occur.  This can be a bit counter intuitive because you typically only “want” or think you need to look at the data were/when the problem occurred.  But the data that may be most useful is when the problem did not occur, combined with the data for where the problem occurred.

Now that you have data, what I have found works best is to take each record of success or failure in the data set and notate next to each data record everything you can think or know of or the data fields are telling you about that instance.  If the situation is complex, then it helps to create multiple categories of info related to the situation, and for each record of data, fill in each category.  Who, What, When, Where, How, How Much.  This is very much a ‘you do not know what you do not know’ process, so it does not feel like you are getting anywhere while you are noting all these facts for each record, but press on and get through the whole list or as much of the list as possible.


Once you have noted all the “facts” about each incident where the problem was solved/did not happen and the incidents where the problem was not solve/did happen, step back and look at your facts across many of the incidents or situations, looking for common denominators, common themes, re-occurring facts.  Look at this in different ways.  Compare all the ‘problem did not happen’ record facts with each other for common themes, but also compare all the problem-solved/did not happen records with each other.  Then, compare and contrast the problem-solved/avoided ones with the problem occurred/not solved ones.  Inevitably, if you have identified enough facts about the records, a theme or trend will present itself.  This can take a little while, and you may need to go another ‘layer’ deeper with the facts — meaning that you may need to look at the facts you created/noted for each record, and then identify “facts about the facts”.  But, more often than not, this process will present a breakthrough idea.  And the beauty of this process is, that many times this breakthrough idea is something that you were either already doing/not doing but did realize its impact, or something extremely simple and low cost to change.

Looking backward in history for breakthrough ideas is not a ‘new idea’.  But many times, it is simply not done.  Or, the only past history data that is viewed is when the problem occurred, not when it did not occur.  It is obvious, but not natural, to simply look at where success or problem avoidance has actually happened in the past, and have that point to the breakthrough solution.

Give it a try.

Be Your Best,
Todd Gifford – President

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A Big Audacious Goal

by on Apr.07, 2017, under Blog Posts

Todd Gifford - Success Coach

Todd Gifford – Success Coach

We all have goals.  Some are written down, some aren’t.  Some goals are for the year, for the week, for the month —- and some are bucket list type goals you just want to get done ‘sometime’ during your lifetime.  How many of these are goals that intimidate you?  How many challenge you to the point of fear?  How many scare the crap out of you?!  Keep you up at night because they haunt you?  How many goals do you have that are truly ‘moon shot’ type of goals?

I certainly do not feel all goals need to be (or should be) the type that are extraordinarily risky or scary, etc… But I do think it is prudent to have some goals out there that do really stretch you to your (perceived) absolute maximum in some way.  They don’t even have to be every year, but certainly on the bucket list somewhere.  Without them, you may not push yourself to places that you did not realize you could get to, places or feelings you did not realize you really enjoy, or achieve heights of satisfaction of personal achievement only reached by truly tackling and conquering things you just were not sure you could do.

I have one of these goals that has been on my ‘must get done at some point’ (aka bucket list) list since I was 12 or 13 years old:  Completion of a Full Ironman Triathlon.  For those of you who don’t know what this is, the Ironman is really the original ultimate test of human endurance event.  The original idea for this event was conceived in 1977, on the island of Oahu in Hawaii, during an existing Hawaii relay race type event.  There was debate at that time of several participants as to who was the most fit — and the idea was hatched to take 3 existing long distance events (2.4 mile swim, 112 mile bike, and 26.2 mile run marathon) and combine them into 1 single endurance event.  They proclaimed that whoever finished this event first, would be called “The Iron Man”.  The very first Ironman event happened in 1979 with 15 competitors, but this unbelievably hard endurance event quickly captivated and inspired people about what is possible to accomplish as a human being.

NBC TV has covered the most famous Ironman Triathlon world championships competition held each year on the Big Island of Hawaii going back to the late 1970’s, and it was on TV that I saw this incredible event as a young teenager that made me want to complete it at some point in my lifetime.  You know how things go in life — some of these ideas seem great and you have tremendous energy and passion for them…for about a half hour.  Other times these ideas pop up from time to time in your mind, and then they are gone again…only to pop up again a year later out of the blue.

Something Unbelievable and Strange

For me, something very strange or just a bunch of tremendous coincidences has happened every year about this Ironman Triathlon event for as long as I can remember.  NBC airs their Ironman Triathlon Hawaii show exactly one time each year (Emmy award winning show by the way, so if you can watch it sometime, try to).  I never pay any attention as to when it will be on Television, and I really don’t watch that much ongoing TV.  BUT, every year, for as many years as I can recall, I always happen to be flipping through the channels and land on this single airing of the show.  It is freaky.  I literally forget about this event and show, and bam, every year, I flip the TV on and there it is just starting or half way through, etc…  Well, needless to say, since this very show is what inspired my dream to complete a Full Ironman in the first place when I was very young, every time I watch it, I get re-inspired.  I say — “this is the year”.  And the fact that I back into this show every year must be telling me something important.

Guess how many years I have been saying “this is the year”?

… a lot of years.  Mind you, I have had some great reasons (excuses) over the years why ‘this year turned out not to be the year’.  We were doing a lot of relocating in my early years of marriage due to my career, so that made it tough.  Then, you have kids, and that makes it hard to train consistently.  Work makes things challenging to get all the training in very early or very late in the days.  But really, if I am honest with myself, I did not pull the trigger on this goal because, deep down, this goal scares the crap out of me when I think about what is required to achieve it.  It is something that until I achieve it, there is always that element of doubt as to whether I really can achieve this goal.  That creates stress, and then I back off —- “next year”.

This is The Year

Once again, in November of 2016, that strange phenomena happened where I was just flipping around on the TV and landed on the Ironman championships TV show.  Once again, I was glued to the screen and got that same inspired feeling that I always get.  But as I was feeling that inspired but fearful feeling to pull the trigger on this life-long Goal, I remembered a fundamental principle that I preach to everyone myself, that I have learned from years of experience and very successful people:  You must take action very quickly on an idea the moment you have the idea/inspiration, because your energy and passion about the idea will always fade very quickly.  The key is to take quick immediate action to get forward progress in motion.  Applies to every idea or project or endeavor.  Action conquers fear.

So, taking that fundamental principle to heart, I literally went on to the website the moment the show ended, and registered (and paid a very large sum of money $$$ to register) for a Full Ironman Triathlon event.  This year is the year.

Be Your Best,

Todd D. Gifford

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Super High Performance TV with Todd Gifford – Advanced Strategies to Climb the Ladder Faster — The Kitchen Timer, Testing, and Million Dollar Habits

by on Dec.17, 2016, under Blog Posts

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Take a Ride of a Lifetime…As Often As You Can

by on Oct.31, 2016, under Blog Posts

Pano from Hot Air Balloon Ride

Pano from Hot Air Balloon Ride

Recently I had a lifetime opportunity to do something I had always wanted to do, but just never quite got around to it or had things line up just right to do it — a ride in a hot air balloon!

I have always been a little mesmerized by hot air balloons, watching them up close and in person at mass ascensions when I was a kid.  We would go down to Indianola, Iowa, where, every summer they would have what seemed like hundreds (it was probably 40 or 50) of hot air balloons do a mass ascension into the sky.  As I got older, I would look at those hot air balloons in the sky and think “that looks like a pretty expensive and dangerous hobby”.  Setting up and taking off in what looks to be an extraordinarily expensive rig, having no control over the direction or speed of flight, and then you need to have a very understanding and committed friend drive around with no set directions to follow you from the ground so they can pick you up when and wherever you land!  And what if that fire burner apparatus fails?

Well, I finally got up in a Hot Air Balloon, and it was with my wife and daughters…and it was truly a ride of a lifetime.  Now I ‘get’ why the people who do hot air ballooning do it.  As I had always wondered as a kid watching these simple, but monstrous, rigs shoot up straight into the sky using nothing but heat, there was something magical and unique about this type of flight.  The first thing I noticed, and my wife and kids noticed it too, was that about 15 seconds after taking off, that fear and nervousness of unsafety completely went away.  We all noticed it at the same time.  None of us are ‘super paranoid’ of heights, but we are all a little uneasy or queasy when looking over the edge of super high places — that tingly sensation.  That feeling simply was not there like I assumed it would be in that little balloon basket.

Another surprise (but should not have been) was how peacefully quiet the ride is.  Other than the occasional blasts of fire into the balloon from the driver, the ride is literally silent other than a little wisp of the wind.  On the day of our ride, we went up at about 6 AM and it was cloudy.  Theoretically, you want a clear sunny day so you can see a lot from high up in the air…BUT, one of the most unexpected and awesome things that happened was that we went up into the clouds where it was completely 100% ‘white out’ up, down, and all around us, with no sound — bright white blank space all around with the added sensation of floating.  I have never experienced anything remotely close to what this was like.  And then, just as we were getting used to the nothingness of being inside the clouds, we popped out ABOVE the clouds to serene deep blue sky with the sun coming up in the East.  It was truly magical and incredible to say the least.

The Secret of Life (at least a big part of it)

Well, one thing I seem to keep re-learning is that one of the secrets of (a happy and fulfilled) life is that the best rides all have that element of risk and uncertainty and surprise to them.  By “ride” I mean any journey that you can take whether it be truly a physical ride on something, a journey by foot, or a symbolic or virtual ride/journey by mind and imagination.

We humans are creatures of habit, having our routines that we follow day in and day out.  We tend to home in on those things that we know how to do and do well, and stick to that pattern.  And there is nothing wrong with that … to a point.  Something I learned many years ago from Tony Robbins, a famous personal improvement and success coach, is that all humans have 4 very basic needs (outside of food and water and sex).  I read about this in one of his books in the early 1990’s and have been testing and confirming his theory ever since.  The 4 basic needs are: Security, Insecurity, Love/Affection, and Independence.  And the interesting thing about these 4 needs, is that each set of 2 are diametrically-opposed (opposite) of each other.  How can this be???  How can you have 2 of the 4 “needs” that are the direct opposite of the other 2 “needs”?

Security <> Insecurity

Love/Affection <> Independence

This is, to me, one of the most beautiful, but least understood and challenging paradoxes of life (or of happiness in life).  Most people focus on and think most about Security and Love/Affection as their key basic needs, but don’t spend time proactively thinking about or creating “insecurity” and “independence” in their life.  It seems counter intuitive and is not a very popular concept.  The reality I find proven over and over is that a truly happy and fulfilled life has all 4 needs constantly being met, consciously balancing and bouncing back and forth between Security<>Insecurity and Love/Affection<>Independence.

Security and safety is critical to have in life, but occasionally you need to take that Hot Air Balloon ride to create some insecurity and surprise.  Having love and affection of a significant other and friends/family is also critical, but actively creating individual achievement and challenge as often as possible is essential for high level happiness.

You may naturally achieve these 2×2 needs ‘balances’ automatically.  For me, I find it very helpful and productive to consciously and proactively make sure there is plenty of balance and back and forth.  Think about your balance of these opposed basic human needs — and see if you can drive up your happiness factor even more.

Be Your Best,
Todd D. Gifford


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The Absolute Hardest Part of Super Success Is….

by on Sep.16, 2016, under Blog Posts

Thought-ActionOver the years, I have really made it a science to constantly search for, analyze, and understand what things fuel and create success for people.  Obviously, I am highly interested in being “successful”, but aren’t we all!  I have a firm belief that success comes from thoughts and actions that are chosen, much more so than luck.  Luck always helps, but my years of research, extensive reading, and a lot of interaction with highly successful people in many different venues (business, sports, politics, hobbies, etc…) tell me that thoughts, choices, decisions, action, etc… are what drive the bulk of success for people.

So if you are with me on that, one layer deeper or more advanced than that is: that “Action”, more than “thought”, drives success.  In other words, you can ‘think’ success/ideas/strategies all you want, but nothing happens without action.  And then taking that concept another layer deeper, my conclusion is there is a *single most important moment* or point in each overall cycle of thought-and-action towards success that is the most critical point where success blossoms or is severely hindered.  This most critical single point is, effectively, the ‘hardest part’ of success in my opinion.  I think of “success” as the state you are in that is a result of many of these thought-and-action cycles running simultaneously, constantly being [cycles] completed while new cycles are started and completed over and over.  If you can learn to master the skill of moving through this single most critical point in the thought-and-action cycle/process, you will most definitely have a massive amount of success in whatever endeavors you are pursuing, and most certainly have significantly more success than you are having now.

The Single Most Critical Point

Make no mistake, this single most critical point is hard to do and master.  If it was not hard, there would be many more extremely highly successful people in this world.  But even though it is hard or tough, it does not mean that it is complex.  In fact, it is so simple, it seems almost impossible that it could be that most critical point in these thought-and-action cycles that lead to success.  But after years and years of study and paying attention to the science of success, I am fully convinced that this simple, but critical single point is the key that unlocks and increases success.  I will get to what it is first by identifying what it is NOT.

The Thought-and-Action Cycle

The cycle (if it is triggered or started at all) always starts out with idea in your mind.  The idea may come to you out of the blue, or you may work proactively towards generating ideas.  Either way, this step in the cycle is “easy”.  Everyone has great ideas, and anyone can brainstorm and apply creativity systems (see my Whitepaper Reference Guide I have written on Creativity Systems) to develop ideas.  The next step in the Thought-and-Action cycle is the “Decision”.  Deciding on something is harder than developing the idea, but it is still relatively easy.  Some people do really struggle with making decisions, but by and large making decisions is not what reduces or prevents success.  As you were probably thinking, the “Action” is the hardest part of the cycle —- but I break down Action into multiple categories, because it is only 1 portion of “Action” that is that most critical point or element that prevents or unlocks greater success.

Can you Guess What that Is?

Quite simply, it is the very “First Action” of the entire Action spectrum.  What I have concluded through all my research, personal experience, and interaction with other successful people is that taking the initial or first action is not only the hardest part of the Thought-And-Action cycle, it is also the most Critical and Impactful part of the Thought-And-Action cycle that leads to results and success.

The subsequent actions required and implemented after the “first action” are much much easier for a variety of reasons.  Visually, it is like that ‘first’ action is at the very tip top of the mountain being climbed, and after that first action is taken, executed, and completed, the next actions that follow are ‘down hill’ from there and significantly easier.

Why Is the First Action so difficult?

In one word, my conclusion of why taking the first action after a decision is made is so difficult is: FEAR.

Fear of the unknown.  Fear of Ridicule.  Fear of failing.  Fear of Embarrassment.  Fear of disappointment.

Fear is such a powerful intangible feeling, it literally stops most people, even very successful people, in their tracks from taking a first action.  Fear is a very powerful force, and if you can overcome it in order to take that first action or a quicker first action after a decision is made (after an idea was created or identified), the subsequent required actions will happen easier, flow better, and results are created more often and in greater amounts.

I am sure you have had plenty of ideas that you thought of, and potentially even decided were good ideas that you should pursue.  But then you did not pursue them.  No first action taken.  We all have dozens of these situations every week.  If you reflect on why no first tangible action step was taken on these decided upon ideas, I suspect that 95%+ of the time it was due to some type of Fear.  And if you don’t take the first action, you can never get to the second, third, fourth, etc.. *easier* action steps.

How to Conquer the thing that prevents that first hardest action step

If Fear of something is the reason the first action step is not being taken most of the time, then it would make sense that we need to overcome or conquer that Fear element that is in the way of the first action.  We all have our various ways of dealing with Fear, because we all have fears of this or that.  Most of the time, it is avoiding the thing that causes your fear altogether.  If it is a fear of heights, you can pretty effectively avoid situations that induce this fear.  But, when we are talking about the Thought-and-Action cycle to produce results on various ideas, you cannot avoid Fear, because you will not implement that first most critical action step.

I believe the best way to overcome or conquer fear is, ironically enough, to simply take an action.  The antidote to Fear is to “move” or “move forward”.  So that creates a bit of a circular equation or Catch22 at face value.  If the first action is being blocked by Fear, then how can I take a first action to conquer fear?  The answer is to chunk down the first action into a smaller first action.  Make that first action so innocuous, so small or insignificant, that there is no Fear.  But, move forward with an action.  Move.  Start.  This process is extraordinarily effective.  Heck, you could get someone else to do the first action for you —- and your first action is simply to get them to do it!  And if you can get that first critical action taken, the next following actions become much easier.  If the first action is to jump into the pool, and you have a lot of fear about that, then how about sticking just your hand in the pool?  or just your finger?

This seems so ridiculously simple that it would not make a significant difference, but the reality is that this is HUGE.  We tend to discount or not realize how big of an impact “just getting started” has on Success.  But the reality is that ‘getting started a lot’ pretty much equals Success.  So many times nothing ever gets started when ideas or created and decisions are made.

Again, it is a simple concept, but it is hard to put into practice without “practice”.  I encourage you to pay more attention to the ideas you have and the decisions you make —- and look at that point of the most critical ‘first action’.  If it is stalled or not happening, Fear is likely to blame.  Chunk that first action down to the point that the fear threshold is so low that you can “move forward” and get started with ease.  Then watch your overall results and success shoot up.

Be Your Best,

Todd D. Gifford

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Do you Know What Your Systematic Sources of Daily Inspiration Are?

by on Aug.19, 2016, under Blog Posts

Todd Gifford - Success Coach

Todd Gifford – Success Coach

Virtually all humans are creatures of habit.  We all lead tremendously predictable lives on a daily basis, with that occasional jolt of excitement or unknown emergency.  But this is not a bad thing — this simply is a balance of a couple of our basic ‘human needs’:  the balance of security/predictability with unpredictability/excitement.  Predictable and unpredictable.  We need both.  Just think about life with only one or the other!  100% predictability in life and life would be …. boring.  But 100% constant unpredictability, and what would happen?  You would probably fizzle out and melt down into dust (at a very early age), literally.  Constant chaos.

But something that I have identified that is absolutely critical to have as a constant on a daily basis in order to be as fulfilled and happy and successful as possible (regardless of how much security vs. unpredictability you have in your life), is: Inspiration.

Here is the dictionary definition of Inspiration: “The excitement of the mind or emotions to a high level of feeling or activity“

Whether you are a super regimented person, following a very well-scripted day, every day, with nearly zero surprises in life, OR you are a thrill seeker waking up every day not knowing if you are going to jump out of a plane skydiving, taking an alternative driving route to work every day — or anything in between, Inspiration is a key “fuel” driving happiness and success.

A Critical Fuel…Source

If inspiration is a fuel, then the source of that inspiration is worth spending time thinking about.  The reason is that having a “systematic” source of inspiration is a tremendous advantage for those as compared to people who get inspired, but in a random, by-chance way.  If we agree that inspiration is a critical fuel, you are well-served at spending time identifying what things really inspire you the most.  Write those down and don’t lose that list!!  THEN, think about what the source of those inspirational things is or what has to happen in order for those inspiring activities to happen.  What creates or causes that inspiring information/content?

The Process of Creating Systematic Inspiration

Example:  let’s say that you determine that collecting stamps inspires you.  Then, it would be interesting to know how often you are actually engaged in that activity.  3 or 4 times per month?  First observation might be:  I should put myself into that activity much more than 3-4 times a month.  How about 2x per week or more?  Then, you identify what has to happen in order to be engaged in stamp collecting 2x or more per week.  Write that information down, because it is right here in this process where you are identifying important barriers that must be overcome to create systematic and constant inspiration.  In our stamp collecting example, you might determine that the main time you engage in this activity is on Saturdays.  Why only Saturdays?  Maybe because that is when ‘most’ people engage in stamp collecting.

You get the picture here, and this is obviously a make-believe example, but the reality is that we all have important sources of inspiration that we are underutilizing, not fully aware of how powerful they are, and not fully tapping into.

Multiple Systematic Inspiration Sources

Not only is it important to identify the best sources of your inspiration, but it is also to ensure you have multiple ‘systematic’ sources of inspiration to tap into… 4 to 6 go-to guaranteed sources of inspiration is best.  Why?  Well, even those inspiring activities can get boring (too repetitive and predictable).  Being able to cycle among 4-6+ different sources of inspiration creates a freshness and unpredictability that you must balance with predictability.

For me personally, some sources of inspiration are: I love classic/old cars, reading non-fiction books on business or success, exercise and fitness training, writing, spending time with my wife and girls, volunteering, and home repair/upgrading.  I have more, but that is seven very important inspiring activities.  So, I look at how often am I engaging in these activities.  Anything less than 3-4 times per week — I would want to take a hard look at why?  Then, I determine how can I make these sources of inspiration happen more frequently, “automatically” or “systematically”?  The ultimate situation is where you have a bunch of these inspiring activities happening frequently daily, almost without having to even think about them.  They just happen.

The Biggest Hurdle

I know the biggest hurdle for most people is: “I can’t do many of my most inspiring activities very often because I have to work at my job.”  If this is you, then you have to get more creative about how you can fit these inspiring activities into your schedule.  This ‘I can’t’ thought process is a huge roadblock to installing more frequent systematic inspiration.  If you work 8-10 hours a day and sleep 6-7 hours a day, that still leaves 7-10 hours for installing more and more frequent inspiring activity.

Most of us have ‘dead’ time that we have built into our regimented daily agenda.  Try to locate these hidden time-wasting portions of your day and convert them into inspiring activity.  TV can be inspiring, but it may be sucking up a bunch of time and is not in your Top 10 most inspiring activities.  Procrastination can suck up a lot of time – filling time with ‘busy mindless work’.  A great technique is to combine two inspiring activities into the same time slot.  For example, exercise inspires me and classic cars inspire me.  To best utilize time and leverage inspiration, I read classic car magazines while I exercise.  Or I read or listen to non-fiction success books while I exercise.  Same can be done during lunch time.  Maybe listening to a certain type of music inspires you, and reading fiction books inspires you —- these could both be done at the same time over a lunch hour, even while you eat (if eating inspires you, then that is 3 inspiring activities at the same time)!

The key is to determine what your greatest sources of inspiration are and get those installed into your daily regiment and have them happen automatically.  Try it and I think you will see a big ‘boost’ in your enthusiasm and happiness and success.

Be Your Best,
Todd D. Gifford

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Why Does a Business President Write a Weight Loss Book?

by on Jul.29, 2016, under Blog Posts

Shopping For Calories Lifestyle Weight Loss Method - Book by Todd Gifford

Shopping For Calories Lifestyle Weight Loss Method – Book by Todd Gifford

I know what you are thinking —- oh boy, just what we need, another weight loss book!  Not long ago, I wrote and published a book about Weight Loss, called “Shopping For Calories Lifestyle Weight Loss Method – The Easiest, Most Effective and Sustainable Way to Lose Weight and Achieve Your Target Size”.

There is an important reason I wrote this book.  Very simply, I figured out a systematic, sustainable way to lose a desired amount of weight…enjoyably…and stay at that weight…enjoyably.  Here are the key words:  Systematic and Enjoyably and Sustainable.  The reason I wanted to write the book was that I was very passionate about what I had discovered and I wanted to document it for other people to benefit from (and have a good reminder and reference in case I ever got off track).  Thankfully, I have never gotten off track from my target weight in the years since achieving my target weight and size, which was 30 pounds below my then current weight.  And, I weigh in every single day and log my weight every single day — so there is no wiggle room for fudging!  That right there is a good proof testimonial for my book.

But after I completed and published the book, as I was re-reading it, I discovered that the book is not just a weight loss book, but it is also a ‘business book’ and a ‘life improvement book’ and ‘personal success book’ as well.  And this is what prompts me to write this article — to share some of the fundamental principles that are extremely important to achieving any goal or any type of success.  They apply to weight loss, sports, hobbies, achieving any desired goal or reaching any type of level of success.  And they work.

To be clear, I am not trying to sell books — *I give away the books for Free* to people I know, clients, people I meet, friends of friends, etc….  Later in my article I will tell you how to get a free copy of the book if you have interest.  You can purchase it on Amazon too in paperback or Kindle format, but you can get one for free from DEE/me.

One of my bucket list items for many years was to become a published author.  I had no idea that my first published book would be on Weight Loss of all things.  I have at least 5 other books I am interested in writing and slowly building the chapter content for those — but the Weight Loss book idea kind of grabbed me by the neck and ‘forced’ me to get it done first.  I have always heard from other authors that “you really know when a book is trying to come out of you”, and I found this to be the case.  It was a situation where I simply had to write it to get it out of my head and heart and onto paper.

The Teacher Learns More Than The Student

A key philosophy that I strive to embrace daily that I have picked up from a number of very successful people that I interact with is: “the teacher always learns more than the student”.  In other words, there is an interesting irony about teaching —- you learn more than the students you are teaching!  So, I felt that if I could document what I had discovered about a systematic and sustainable (and enjoyable) weight loss lifestyle system, effectively teaching it to others, I would ultimately benefit from it by learning even more.  And….that is what happened.  As I wrote the book, it forced me to dig deeper on many aspects of what I was writing about, which resulted in me learning more about ‘why’ what I was doing was working so well.  It was sort of like Root Cause analysis in the business setting.  By doing that, it created a better book, created better teaching, but it also created the opportunity for me to learn more.

And through this added learning and root cause investigation is where the ‘magic’ within the Shopping For Calories Weight Loss Lifestyle was found and documented.  Additionally, the book can be read from a different perspective to also be a self-improvement book, even a business book.


One of the most important, but unlikely for a weight loss book, chapters of the book is on the concept of “Mastery” and how to apply it to weight loss.  I discovered that weight loss is not a project or even a goal.  Weight loss is a process, which, if you want it to be, is an ongoing (sustainable) process in order to maintain your target weight indefinitely.  This is big.  Very little success in life comes as a result of a project.  Life successes are largely the result of processes or systems that are put into place, either consciously or unconsciously.  And a significant aspect of any process is mastering that process.  Becoming a master is much easier than you think, but also much different than you think.  I won’t give away the secret here — read the book!

80/20 Rule

Everybody has heard of the 80/20 rule (Pareto Principle), but few really apply it to its maximum potential in their life.  Most relegate the 80/20 rule to a phenomena that happens with “data” analysis.  While I was engaged in my weight loss crusade, I was also studying the 80/20 rule in significant depth to learn more about how to proactively ‘apply’ it and leverage it.  It was a major lightbulb going on moment when something I had figured out via trial and error and an intuitive hunch that made a HUGE difference in *enjoyable* weight loss and was totally a result of applying the 80/20 rule within my lifestyle.  Arguably it is this aspect of my Shopping for Calories Weight Loss Lifestyle Method that has the biggest single impact on Sustainability due to making the process enjoyable vs. requiring will power or other “tricks” or gadgetry.  Everyone can apply the 80/20 rule the way I did and custom tailor it to their individual lifestyle.  The thing this really taught me is that once you understand how to apply the 80/20 rule to one thing, you want to look hard at everywhere you can possibly leverage this concept in your life and at work.  You will enjoy and benefit from this chapter in the book all by itself.

Writing and publishing the book was extremely satisfying once it was finished.  I have re-read it myself a number of times, and still pick up something new each time a read it (and I wrote it!).  That just goes to show another important principle:  everything you read is interpreted based on where you are in your life at time you read it.  Reading the same thing again at a different point in life will extract different gems of wisdom.

If you would like a free copy of the book, just send an email to, use a Subject of “Shopping for Calories Book”, and provide your contact information.  I hope you enjoy it, benefit from it, and certainly share any thoughts you have.

Be Your Best,

Todd D. Gifford


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Time vs. Energy in the Pursuit of Success

by on Jul.25, 2016, under Blog Posts

energyI think pretty much everyone agrees that your Time is your most precious asset, and how you use that time is a critical factor to achieving overall success and happiness, as you define it.  But one factor that I have learned, and feel is somewhat over-looked as another critical factor of success, and arguably in the top 3 factors generating massive success —- is energy.  I am talking about your body’s energy.

Have you ever allocated a chunk of time to complete a project whether it be a home improvement project or a business project — and found that the factor that keeps it from getting done is not the “time”, but your body’s energy?


2 Types of Energy

Energy breaks down into 2 key components: Mental and Physical.  Each of these, in my opinion, is about equal in terms of their impact on your overall body energy that is required to complete important tasks and projects.  And the tasks do not have to be ‘physical’ in nature to still require 50% physical energy and 50% mental energy in order to complete them in the allotted time.

Exceptional success requires a lot of implementation and action.  Some of this is more physical and less mental, and some of it is more mental than physical.  But all implementation is both physical and mental.  Nothing happens by just thinking about it!!!

The Bigger Factor: Energy or Time?

Over the years, I have found that energy seems to be a bigger factor than time itself in implementation, but I read and hear a tiny fraction about “energy”.  How many books have you heard about or read on “Energy Management” vs. Time Management??

The reality, based on my own personal experience over many years in addition to reading about many other successful people, as well as talking with many successful people in business, sport, politics, etc… is that the “when” to implement in your body’s daily optimum energy zones is as or more important than the time allocation to implement.  The simple reason is that your ability and speed to implement can be 5X-10X+ more effective when you are at peak energy (mental and physical) than when you are not.  Science and plenty of studies have proven this fact.  And it is not difficult to do your own test to prove this to yourself if you are not sure about it.  It is simply amazing how much more productive you are in this peak energy zone than you are during any other time of day.

We all pretty much know what part of the day when we feel the best.  For some, like me, it is early morning until about 11 am when I feel at my peak energy level, both mental and physical.  After 11 am, I think my graph of energy would be declining slowly until about 5 pm, and then with only some exceptions when I may get a ‘2nd wind’, really drops off.  For others, mid-day may be their peak energy zone.  And I know a lot of people who really reach their energy max zone from about 4 pm – midnight.

How to Harness and Manage Energy

If energy really is as important as time to success, then it stands to reason that we should spend as much time “managing” our energy as we do managing our time.


I think the first step to effectively managing your energy is recognizing and documenting when your peak energy zones are during the day.  Becoming acutely aware that you might have only 3 hours during the day that truly are your maximum mental and physical energy period allows you to create leverage and maximize results in and around that 3 hours.  That max energy zone should be guarded with great care, as a most precious asset, such that you are not wasting those precious few hours with stuff that could be done when your energy is not at peak level.  You want to build a fortress wall around your peak energy zone of time so you, and you only, are in complete control of it — at all costs.  It seems pretty obvious to do this, but even when you are attuned to this concept, your natural habits and other things will easily distract you from implementing this basic, but critical, strategy.  Let me know cite an example.  Many (most) of us check email first thing in the morning.  But what if your peak energy zone is first thing in the morning?  I have never heard of anyone achieving tremendous success tell me that checking their email was in the top 10 reasons why they were successful.  So, it would be wise to replace this activity with something that is much more important and requires greater mental and physical energy.  Then, do things like email when your energy is not in your peak zone.  Don’t mistake tasks and projects that are mostly ‘thinking’ oriented to not require “energy”.  Complex and highly mental activities require just as much body energy as “physical” tasks.  It took me a very long time to learn this fact.

The second key strategy of managing your energy asset is to put fuel into that peak energy zone and make it greater, either by creating more energy in that zone, or lengthening the zone of peak energy.  This will seem pretty obvious again, but most people don’t do these things, or do them consistently.  Exercise has been scientifically proven to increase energy, and this would be both mental and physical energy.  My experience supports this.  When you do your exercise can potentially impact your peak zone of energy.  And, not ironically, exercise requires energy to help create the energy — so it is wise to put your consistent exercise segment inside of or ahead of your peak energy zone.  This is a big mistake that many people make with their exercise — they try to do it when they are very low on energy.  Not fun, and not sustainable.  The other thing about exercise is that it is a big fuel source for creative thinking — so the exercise zone of time itself can be extremely productive with respect to achieving success in its own right.

Third for me in terms of managing my energy asset to its potential is getting good consistent sleep.  Body energy is like a circular equation, where creating good energy allows for lots of mental and physical action, and lots of mental/physical action makes it easier to sleep.  Good consistent sleep creates good energy, and the circle/cycle continues.  Not allowing time for good sleep seems to create a negative circular equation.

Mental and Physical Energy are Co-Dependent and Integrated

I used to think of mental and physical energy as 2 separate things, one independent of the other.  So, I might say to myself, I will do that more ‘physical’ task when I have a lot of energy, and then do the more mental thing when I am more ‘physically’ tired.  But I have found, as I am sure you have found, mental energy goes hand-in-hand with physical energy.  Your brain and your body are integrally connected and working together, feeding off each other, and max energy requires both to be fresh.  Being fresh mentally but somewhat drained physically, tends to reduce your total mental capability.  And,vice-versa, I don’t think you are nearly as sharp when your brain is rested, but your body is somewhat fatigued – the only exception to this is ‘during’ the early-mid stage of exercise.

No question that you can still perform at high levels when you have only one of the two types of energy fresh, but ‘maximum’ or peak energy zones have both mental and physical energy at their highest.  If you are looking to unlock more productivity, achieve more in less time, and be happier doing it — try focusing on managing, harnessing, and leveraging your second (or maybe even first) biggest asset: your Energy!

Be Your Best,
Todd D. Gifford – President

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You Get What You Tolerate

by on Jun.23, 2016, under Blog Posts

Todd Gifford - Success Coach

Todd Gifford – Success Coach

I recently was listening to an interview of a very successful business person who was asked what one of their most important learnings was that they live and work by.  They said that it is “you get what you tolerate”.  I had not heard this phrase before and was intrigued by it.  And when I learned more and thought more about what it truly means, I agree that is a critical thought process on the way to success and something to put into the daily reminder process.

Here is what the general concept is saying:  if you tolerate lateness or mediocre or half-done in your life or your work from yourself or others around you, that is what you will get for the most part.  People and things usually adjust to your threshold of tolerance.  And then over time, it becomes your ‘normal’.  Another angle on this is the conditions you are willing to tolerate on the way to success.  Obviously pretty much all successful people are hard workers.  Super successful people are really hard workers.  Hard working also means smart working, but in general, through all the reading I have done, ‘ultra’ successful people (in business, in sports, in education, in the arts, etc…) work really really hard, and ‘tolerate’ some very difficult working conditions and hours.  Take Olympic athletes — yes, these people are very talented — but if you were to watch them over time as to what they ‘tolerate’ on a daily basis for their living and training regiment, for years and years, it is no wonder they are so successful.

Jim Rohn, one of my favorite success coaches says – “if you see an ultra successful person and wonder why they are so successful, just spend a day with them and you will clearly see why they are so successful.  They do A LOT of things in that one day.”  This is another variation on ‘they get what they tolerate’.  They tolerate massive, tireless, non-stop action and implementation.  Again, it is not so much about naturally gifted talent, but more about the ability to tolerate a regiment of consistent daily action that many are just not willing to do.

Another word that can interchange with ‘tolerate’ is ‘expect’.  But I like this ‘tolerate’ variation because it really speaks to the challenge of a regimented consistent daily action and implementation.  It speaks to the concept of repeated “practice” on the way to Mastery of any given thing — that old reference that it takes 10,000 hours of practice to master whatever it is that you want to become a master at.

Deciding what your Tolerance ‘to Tolerance’ Really is

But there is also another subtle aspect of success by applying the ‘getting what you tolerate’ concept.  That is mentally drawing lines in the sand was to what you decide that you will tolerate and not tolerate, and applying that to your personality and personal routine.  This is difficult, because making decisions that you will simply not tolerate ________________ any longer will potentially upset or frustrate or offend some people.  You don’t even have to be mean or nasty about it, but deciding that you will not tolerate certain behavior, certain results, certain actions, or certain talk can be very difficult for people around you to deal with.  And this is one road block that can block many from reaching ultra success.  They simply “cannot tolerate ‘not tolerating’ ”.  In other words, setting extremely high expectations for yourself and others around you, and enforcing those expectations, can be extremely ‘untolerable’ for many people.  It is not always very enjoyable to enforce tolerances, and can be downright uncomfortable and tough.  It can result in less “friends”, which simply may not be something people are willing to tolerate.

Ultimately, everyone chooses what they are willing to tolerate, but most do this without thinking about how their tolerances may directly affect their success and path in life.  In general, the more challenging action and activity and implementation regiment (of productive behavior) you are willing to tolerate and execute, the more successful you will become.  Properly focused and consistent tolerance for regimented practice leads to mastery.  Mastery generally leads to success and happiness.  Take some time to think about what you are tolerating and not tolerating in your life, and what adjusting those tolerances might do for you.

Be Your Best,
Todd D. Gifford

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Is it About Achieving Your Goal or your “Chase” to Achieve It?

by on Apr.29, 2016, under Blog Posts

Todd Gifford, President of DEE, with Wayne Carrini of Hit TV Classic Car Show "Chasing Classic Cars"

Todd Gifford, President of DEE, with Wayne Carrini of Hit TV Classic Car Show “Chasing Classic Cars”

I recently had the good fortune of meeting and speaking with someone that I watch on TV nearly every week – Wayne Carini, of “Chasing Classic Cars” on the Velocity Channel.  I love classic cars, and always have been extremely passionate about being around and studying classic cars of all types.

Chasing Classic Cars is based on the concept that ‘it is all about the chase’.  Wayne is a long-time classic car and collector car dealer in Portland, Connecticut, who has had the TV show for a number of years.  It is probably one of the most popular, if not the most popular classic car shows on television.  As he has done in his business for many years, Wayne finds classic cars, buys them, and sells them.  It is typical for Carini to work hard to find or discover a particular car, buy it, and say ‘this one is a keeper and I have always wanted one of these’, implying that he will hang on to it for a long time.  But, ultimately he is in the business to make money and usually sells the car in the same episode or several episodes later.

In the process, it would appear that the greatest thrill of buying incredibly rare, unique, and special collector cars is after they are purchased and owning them and enjoying the cars.  But the reality is that the real ‘juice’ or thrill is in the process of chasing them.  The process of discovering that a particular highly sought after or rare car exists, and the pursuit of the possibility of owning this rare car — the chase — this is best part of it all.  Shortly after the purchase that ultimate great feeling starts to diminish.  You can see this happen in the show.

And really, this is a metaphor for just about everything in life.  It is a constant irony — what you think is the thing that makes you happiest generally is not really the thing that makes you happiest.  It usually turns out it is the ‘experience before achieving the thing that you thought was the thing that would make you happy’ that is the true joy and happiness producer.  This seems to apply to just about everything in my life and, as I speak with others, just about everything in their life to.

Take someone who likes to bake.  In theory, the result of the process of baking (the cake, the cookies, etc…) would seemingly be the thing that makes them happy.  But it is the baking process that really makes them happy.  How about pursuing a certification or degree of some type?  If you asked most people at the beginning of this pursuit what will make them happiest, they would say “to earn my certification or receive my degree”.  But speak to them once they have achieved that goal and they will tell you, 98 times out of 100, “I enjoyed and was happiest in the process of earning and achieving it compared to now actually having the degree/certification I was seeking.“  I reflect on my own experiences of seeking to achieve something specific.  For example, completing a half Iron Man Triathlon event was something I wanted to do.  I felt that once I had completed that goal, I would be very happy.  However, now that I have completed that goal, when I assess how I feel now vs. how I felt during the process of training for that event —- it’s no comparison that my happiness factor was higher/highest during the preparation and training up to and before completing that goal.

Does This Make Sense?

No….and Yes.  On the one hand, we are very goal-oriented, and we are conditioned and coached to set goals and work to achieve them.  I have to say that I am very much this way, and I am a big proponent of setting and writing down goals, both short term and long term.  The most successful people I interact

with are very goal-oriented as well.  It would appear that attaining or accomplishing goals creates significant satisfaction and happiness.  And I believe it does.  I think setting your sights on goals and going after them to attain them is very important.  Targeting something you want, deciding to pursue it, and achieving it set a very good course to follow in life.  But the moment we have achieved that targeted outcome, or fairly shortly after, happiness and satisfaction quickly drops or declines.  This phenomena points to the “chase” as the most important aspect of how we feel over the long term.  The point or moment of achievement only lasts minutes, maybe hours, and rarely for days — whereas the process of chasing that dream or goal or targeted outcome may last many days, months, even years — and for some pursuits, an entire lifetime.

How Many Simultaneous ‘Chases’ is Enough?

How many chases going on is enough?  This is an interesting question to think about.  If it is ‘all about the chase’ and it appears to be largely that, then wouldn’t we want to have as many chases going on at any given time as we can?  I think the basic answer is YES.  And this comes back to goal-setting in my opinion.  I believe it is a smart idea to set a lot of goals for yourself, big and small, short term and long term, and be doing this almost constantly.  Identify goals or targets for yourself, no matter how small or insignificant they might be, writing them down whenever possible.  These become ‘chases’ and some chases may last just minutes, some hours, days, weeks, months, or even years.

Does Achieving a Goal Do Anything?

If the conclusion is that it is all about the chase, and not the achievement itself, what is the value of actually achieving the goal or outcome?  I think it is extremely important to reach milestones or end points with respect to goals, even though there will tend to be a letdown feeling afterword.  The process of closing out a goal achieved (or even partially achieved) is critical to make room for and stimulate new chases to be created, and significant growth occurs.  Find a lot of things to ‘chase after’ and really enjoy the ride of your life!

Be Your Best,
Todd D. Gifford

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